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The Shadybug

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​ASN Bank is the oldest sustainable bank in the Netherlands, and it’s on a mission to grow. Under the bank’s guiding idea ‘that’s how money can create happiness’ (zo maakt geld gelukkig), it works to make people aware of their financial habits and how they can stand in the way of sustainable progress. For this fourth chapter in the storybook-style campaign, we needed to build on the familiar world of ASN Bank to encourage people to choose a bank that doesn’t deal with shady regimes. But we couldn’t rely on the success of the campaign to date. Like ASN Bank continuing to reimagine sustainability for 50 years, this was about honouring brand history while delighting audiences with something a little different.


Agency : Selmore

Account Managers : Lucinda Rosheuvel, Anja Froeling

Agency Executive Producer : Hanneke Kampschreur

Agency Producer : Jorieke de Jong

Creative Director : Diederick Hillenius

Creatives : Sam de Greef, Hannah Mulder


Directed by : Ambassadors

Creative Director : Vincent Lammers

Art Director : Nick Groeneveld

Producer : Bo Kops

Sound Producer : Zoë de Regt

Artist Manager : Marissa Zandvliet

Editors : Oscar Marmelstein, Bram Koopmans

Colorist : Koert van der Ploeg

DOP : Floris van der Lee

Set Design : Gatze Zonneveld

VFX Supervisor : Stephen Pepper

VFX Artists : Stephen Pepper, Melissa van het Spijker, Jeremy Verf, Peter van Rij

3D Supervisor : Ivor Ribeiro da Silva

3D Artists : Ivor Ribeiro da Silva, Alexander van Buggenum, Jeroen Hoolmans, Charlotte Vallet, Sjoerd de Greef, Robin van As, Jonathan Krijgsman, Jeroen Cloosterman, Ralph Meijer

3D Animation : Nick Groeneveld

Layout & Storyboard : Nick Groeneveld, Rachelle Slingerland

Character Design : Nick Groeneveld, Maureen van der Hout, Iris van den Akker, Rachelle Slingerland

Sound Designer : Rens Pluijm

Composer : Sebastiaan Roestenburg

Categories: Banking, Finance

Ambassadors, 7 months ago