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Volkswagen - Sheets

Volkswagen
15/06/2021
Post Production
London, UK
19
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Grade by Toby Tomkins at Cheat

adam&eveDDB has created a new campaign for Volkswagen, entitled Sheets, which highlights the fact that the car brand is delivering free charging points at 400 locations nationwide - giving the whole country a much-needed boost towards cleaner driving for all.

Crucially, these electric charging points are available for all car brands – even those they’d rather not show on TV. The work breaks on 12th June, on TV and online, with 60 second, 30 second and 20 second executions.

The ad kicks off in a car park, with a man struggling to locate his car as they are all covered by sheets – with the exception of a Volkswagen, which drives off. We then see a woman who cannot locate which car is her taxi as it pulls up, because they are all hidden by the sheets. The mystery continues, becoming increasingly ridiculous, until we find ourselves in a Tesco car park and see the Volkswagen driver pull up to charge her car thanks to the Pod Point charging station, with the voiceover explaining that the electric charging points are available even to the car brands they’d rather not show on TV.

About The Harbor Picture Company (UK)

Harbor is a global company with operations in New York, Los Angeles, London, Chicago, and Atlanta. Relentlessly focused on talent, technical innovation, and protection of artistic vision, Harbor hones every detail throughout the moving image-making process: live action, dailies, editorial, design, visual effects, sound, and colour. 


Co-founded in 2012 by Zak Tucker, The Harbor Picture Company was launched as a home for moving image creativity at the forefront of the digital media era, disrupting a fragmented approach to filmmaking by bringing together all production and post-production disciplines under one roof – a unified creative process. 

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