Tue, 15 Jun 2021 10:58:57 GMT
Grade by Toby Tomkins at Cheat
adam&eveDDB has created a new campaign for Volkswagen, entitled Sheets, which highlights the fact that the car brand is delivering free charging points at 400 locations nationwide - giving the whole country a much-needed boost towards cleaner driving for all.
Crucially, these electric charging points are available for all car brands – even those they’d rather not show on TV. The work breaks on 12th June, on TV and online, with 60 second, 30 second and 20 second executions.
The ad kicks off in a car park, with a man struggling to locate his car as they are all covered by sheets – with the exception of a Volkswagen, which drives off. We then see a woman who cannot locate which car is her taxi as it pulls up, because they are all hidden by the sheets. The mystery continues, becoming increasingly ridiculous, until we find ourselves in a Tesco car park and see the Volkswagen driver pull up to charge her car thanks to the Pod Point charging station, with the voiceover explaining that the electric charging points are available even to the car brands they’d rather not show on TV.
Production company: Academy Films
Director: Billy Boy Cape
Cinematographer: Ben Kracun
Executive Producer: Medb Riordan
Producer: Juliette Harris
Editing Company: Ten Three
Editor: Ellie Johnson
Grade: Toby Tomkins CHEAT
Grade Producer: Louise Baker
Music Supervisor: Soundtree
Audio Post Production: Sam Ashwell 750mph
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson & Mike Sutherland
Creative Director/s: Ant Nelson & Mike Sutherland
Copywriter: Feargal Ballance
Art director: Matt Gay
Agency producer/s: Sally Pritchett
Genres: Music & Sound Design, Visual VFX, People, Idents, Luxury, Action, Scenic, Storytelling, Drama
Categories: Automotive, CarsCHEAT, 3 months ago