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Group745
Group745
Group745
Group745
Group745
Group745
Volkswagen - Sheets
Volkswagen
15/06/2021
Group745
Post Production
London, UK
16
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Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

Grade by Toby Tomkins at Cheat

adam&eveDDB has created a new campaign for Volkswagen, entitled Sheets, which highlights the fact that the car brand is delivering free charging points at 400 locations nationwide - giving the whole country a much-needed boost towards cleaner driving for all.

Crucially, these electric charging points are available for all car brands – even those they’d rather not show on TV. The work breaks on 12th June, on TV and online, with 60 second, 30 second and 20 second executions.

The ad kicks off in a car park, with a man struggling to locate his car as they are all covered by sheets – with the exception of a Volkswagen, which drives off. We then see a woman who cannot locate which car is her taxi as it pulls up, because they are all hidden by the sheets. The mystery continues, becoming increasingly ridiculous, until we find ourselves in a Tesco car park and see the Volkswagen driver pull up to charge her car thanks to the Pod Point charging station, with the voiceover explaining that the electric charging points are available even to the car brands they’d rather not show on TV.

About CHEAT

Cheat is a new kind of post production studio, run by creators for creators. We use the magic of craft to move storytelling forever forwards.

Founded in 2015, Cheat is known for its colour and finishing work across all forms of motion picture. From our East London studio and beyond, we bring you bold vision, considered innovation, and exceptional craft.

In 2023, we joined forces with International powerhouse Harbor Picture Company, bringing the expertise of two artist rosters together across advertising and entertainment.