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Volkswagen - Sheets

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Grade by Toby Tomkins at Cheat

adam&eveDDB has created a new campaign for Volkswagen, entitled Sheets, which highlights the fact that the car brand is delivering free charging points at 400 locations nationwide - giving the whole country a much-needed boost towards cleaner driving for all.

Crucially, these electric charging points are available for all car brands – even those they’d rather not show on TV. The work breaks on 12th June, on TV and online, with 60 second, 30 second and 20 second executions.

The ad kicks off in a car park, with a man struggling to locate his car as they are all covered by sheets – with the exception of a Volkswagen, which drives off. We then see a woman who cannot locate which car is her taxi as it pulls up, because they are all hidden by the sheets. The mystery continues, becoming increasingly ridiculous, until we find ourselves in a Tesco car park and see the Volkswagen driver pull up to charge her car thanks to the Pod Point charging station, with the voiceover explaining that the electric charging points are available even to the car brands they’d rather not show on TV.

Production company: Academy Films

Director: Billy Boy Cape

Cinematographer: Ben Kracun

Executive Producer: Medb Riordan

Producer: Juliette Harris

Editing Company: Ten Three

Editor: Ellie Johnson

Grade: Toby Tomkins CHEAT

Grade Producer: Louise Baker

VFX: nineteentwenty

Music Supervisor: Soundtree

Audio Post Production: Sam Ashwell 750mph

Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson & Mike Sutherland

Creative Director/s: Ant Nelson & Mike Sutherland

Copywriter: Feargal Ballance

Art director: Matt Gay

Agency producer/s: Sally Pritchett

Genres: Music & Sound Design, Visual VFX, People, Idents, Luxury, Action, Scenic, Storytelling, Drama

Categories: Automotive, Cars

CHEAT, 3 months ago