ASSOS - GTS Bib Shorts Film
Assos / Not Made. Evolved
Our latest work for Assos, the Swiss premium cycling apparel brand.
To launch their high-tech Mille GTS Bib shorts, Assos, and their agency Identity commissioned Bolder to create a dramatic campaign launch film and stills imagery. Bolder directed, shot and produced all of the film including CGI and music. The campaign, titled 'Not Made. Evolved' focussed on the engineered fit, frictionless muscle wrapping compression and multi layer cushioning. The shoot imagery was integrated with CGI elements, developed to enhance their technical story. 3D scans, fabric simulations, advanced texture development and bespoke liquid dynamics come together to present an intriguing and sophisticated motion graphics sequence and striking visual images.