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ASSOS GTS Bib Shorts Film

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Assos / Not Made. Evolved

Our latest work for Assos, the Swiss premium cycling apparel brand.
To launch their high-tech Mille GTS Bib shorts, Assos, and their agency Identity commissioned Bolder to create a dramatic campaign launch film and stills imagery. Bolder directed, shot and produced all of the film including CGI and music. The campaign, titled 'Not Made. Evolved' focussed on the engineered fit, frictionless muscle wrapping compression and multi layer cushioning. The shoot imagery was integrated with CGI elements, developed to enhance their technical story. 3D scans, fabric simulations, advanced texture development and bespoke liquid dynamics come together to present an intriguing and sophisticated motion graphics sequence and striking visual images.

Credits:

Client: ASSOS Of Switzerland

Agency: Identity Design

Production: Bolder Creative

CGI & Post Production: Bolder

Director: David Farquharson

Additional Houdini Sims: Luca Viola & The Dink

Shoot Director: Kenny McCraken

Shoot DoP: Jonathan Nicol

Sound Design: Jake Wittlin

Genres: Animation, Music & Sound Design, Visual VFX, Fashion & Beauty, Action

Categories: Clothing and Fashion, Sportswear

Bolder Creative, 7 months ago