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Sainsbury's - Helping Everyone Eat Better

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Client: Sainsbury’s

Chief Executive Officer: Simon Roberts

Chief Marketing Officer: Mark Given

Senior Campaign Manager: Emma Bisely

Campaign Manager: Hannah Taylor

Campaign Executive: Rebecca Kent


Creative Director: Darren Simpson

Senior Creatives: Freddy Taylor and Philippa Beaumont


Executive Creative Directors: Iain Tait and Tony Davidson

Group Account Director: Katherine Thomson

Account Director: Ollie Pym

Account Manager: Eldar Chen

Account Manager: Johno Fagan

Chief Strategy Officer: Dan Hill

Planning Director: Georgia Challis

Planner: Rory Foster

Comms Planning Director: Martin Bassot

TV Producer: Richard Adkins

Creative Producer: Rebecca Herbert

Project Director: Mark D’Abreo

Design Director: Karen Jane

Design Director: Ryan Teixeira

Lead Designer: Phil Rosieur

Designer: Jon Barnett

Studio: Zee Kerry & Dave Brodie

Business Affairs: Alex Coomer & Jo Woodford 


Production Company: Object & Animal

Director: Filip Nilsson 

Executive Producer / Managing Director Production Company: Dom Thomas, Morgan Clement & Laura Hegarty Malachy McAnenny 

Producer: Michael Choudhury

Production Assistant: Portia Abatan 

Director of Photography: Stephen Keith-Roach 

Food Stylist: Tanya Sadourian

Production Designer: Lou Corcoran

Costume Stylist: Florence Jones

Editorial Company: WGT Artists + Mgmt

Editor: Andreas Arvidsson

Editor’s Agent: Sofia Misgena

Editorial Company: Tint Post

VFX Company: Untold Studios

VFX Executive Producer: Tomek Zietkiewicz

VFX Producer: Nathan Hoad

VFX Creative Director: Ben Cronin

VFX 2D Lead: Bruno Fukumothi

VFX Artists: Vanessa duQuesnay, David Ince, Marko Perendija, Nicolas Gresland, Jack Harris, Ash Tilley, Răzvan Teodor Cristea, Mathilde Dallamaggiore, Adam Leary, James Primhak

Colourist: Alex Gregory @ The Mill

Sound Company: 750mph

Sound Designer: Sam Ashwell, Marcin Pawlik, Jake Ashwell

Sound Producer: Martin Critchley

Music Company: Mr Pape 

Music Supervisor / Producer: Paul Brown



Photographer Agent: Bobby Doherty 

Food Photographer: John Haywood

Food Stylist: Claartje Lindhout 

Food Stylist Agent: Renda van der Burg @

People Photographer: Nadia Correia

Food Icon Photographer: Frankie Turner

Production Company: Wrack

Head of In-House Production: Ardith Birchall

Producer: Rowland Kimber

Categories: Supermarkets, Retail and Restaurants

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