Pakistan Super League
Bild technically directed and created the AR content (in partnership with Studio One) for the Pakistan Super League Opening Ceremony which took place in the Dubai International Cricket Stadium in February 2019.
With six cameras including a Spidercam - all tracked using Stype, the AR content was created in Notch, played back and sequenced in disguise and finally composited in camera-view. Some AR scenes were even textured with IMAG footage combined with a live V.J input.
The final result exhibits augmented set pieces blending into reality; adding an additional exciting dimension to the broadcast experience.
Blending technology and creative direction, Bild specialises in visual engineering and creative design for live productions.
Bild is the joint venture of experienced industry professionals Rowan Pitts and David Bajt.
With their combined experience they have worked with some of the the biggest acts, production houses and shows around the world, including concerts and tours for Beyonce, Lady Gaga, Jay Z and Red Hot Chilli Peppers, shows for major brands such as Nike, Samsung, Adobe, Mercedes, Cartier, Heineken, o2, and large-scale productions for Cirque de Soleil, Eurovision, Paris & London Opera Houses, Coachella, Glastonbury, and many more.
MARS by Bild. London's premier virtual production facility dedicated to technical precision, designed and run by experienced workflow professionals.
After a successful pilot in summer 2020, we are now ready to launch our new MARS virtual production facility in London, this June. MARS is backed by decades of experience with proven workflows for real-time VFX pipelines and advanced video systems for some of the largest video installations in the world. It is the culmination of this highly niche expertise, precise approach and degree of experience that sets MARS apart.
Bild, the creators of MARS, have a reputation for being the ‘watchmakers’ in their field. Their world-class expertise in Unreal Engine, Notch, disguise and specialised industry tools in combination with bespoke engineering for tracking solutions, server hardware, display technologies and AV infrastructure has earnt them this prestige position.
MARS is the unique combination of this highly trusted experience with a physical virtual production stage. Innovation and R&D are central to the ‘MARS by Bild’ ethos and we seek to utilise MARS to continually develop leading innovation within the Virtual Production workflow.