Mon, 24 May 2021 15:25:23 GMT
The most recent launch from McLaren introduced the McLaren Technology Centre to the world and revealed their brand new hybrid high performance supercar; the McLaren Artura.
With the architecture of the Centre itself being the main source of inspiration, the creative concept was based around curved lines where the LED screen arrangement and emotive lighting created a circular zoetrope-inspired stage. Delivering the technical planning and onsite execution of the launch, Bild worked closely alongside creative director Ben Kreukniet and advertising agency Media Monks. To support their creative vision Bild managed all technical aspects for the creative focal point, including real-time content management, LED screen engineering, lighting integration and orchestrating the control equipment needed to create the stunning visual result.
Location: McLaren Technology Centre
Creative Director: Ben Kreukniet
Production Company: Media Monks
Technical Engineering: Bild Studios
Video & Lighting Supply: PRG
Genres: Luxury, Visual VFX
Categories: Automotive, CarsBild Studios, 1 year ago