Mon, 24 May 2021 15:01:06 GMT
Shot at breakneck speed, in only one day, Bild were tasked with delivering the real-time VFX content, technical engineering and onset management for the campaign shoot of McLaren and Le Col's new aerodynamic cycling clothing range - Project Aero.
Bild created the real-time environment inside Unreal Engine and mapped the scene onto three LED screens, rendered to the tracked camera's constantly moving perspective. As a result, a highly controlled visual environment could be created where the talent appears to cycle in an infinitely long light tunnel - a feat simply not possible in the real world.
With the LED screens providing the in-camera visuals as well as the natural lighting and reflections onto the cyclist, the end result is a stunning visual achievement where the need for any compositing in post-production, usually required in a green screen pipeline, was completely eliminated.
With Bild’s real-time VFX specialists working strategically to apply their renowned visual engineering skills, (powered by Unreal Engine’s built-in nDisplay system and the Mo-Sys’ Startracker system) the whole production was incredibly delivered within one week from the initial enquiry - and with only one day of actual shooting.
CLIENT: Le Col x McLaren
PRODUCTION COMPANY : Squire
PRODUCER: Phil Tidy
DIRECTOR: Jay Brasier-Creagh
DOP: James Medcraft
GAFFER : Leopold Nassens
EDIT : Jay Brasier-Creagh
GRADE : Time Based Arts
REAL-TIME VFX CREATION: Bild Studios
TECHNOLOGY CONSULTANTS: Bild Studios
CONTROL HARDWARE: Bild Studios
LED SUPPLY: AT Communications
Genres: In-camera effects, Visual VFX
Categories: Clothing and Fashion, SportswearBild Studios, 1 year ago