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Rina Sawayama - Lucid

24/05/2021
Studio
London, UK
18
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Credits
Agency / Creative
Production
Post Production / VFX
Editorial

Bild produced and engineered the music video for Rina Sawayama's track 'Lucid', shot at our virtual production studio MARS during late summer of 2020. Real Good Liars created the concept and real-time graphics where the story follows the lonely millionaire pop star Rina entering a mysterious magical space where she meets and falls in love with the elusive dream world-version of herself. 

Creative director Dave Ferner envisioned an illustrative style in his storyboards of the enchanting animated dream world. Real Good Liars got into the design of the world, creating a colour script and blocking out the 3D environments. The scenes were built at a base level in Blender and then textured and lit in Notch for real-time rendering. 

To execute the technically challenging production, the team at Bild unified a range of technologies with camera tracking from Mo-Sys, real-time rendering from Notch and xR workflows by disguise.



About Bild Studios
Blending technology and creative direction, Bild specialises in visual engineering and creative design for live productions.

Bild is the joint venture of experienced industry professionals Rowan Pitts and David Bajt.
With their combined experience they have worked with some of the the biggest acts, production houses and shows around the world, including concerts and tours for Beyonce, Lady Gaga, Jay Z and Red Hot Chilli Peppers, shows for major brands such as Nike, Samsung, Adobe, Mercedes, Cartier, Heineken, o2, and large-scale productions for Cirque de Soleil, Eurovision, Paris & London Opera Houses, Coachella, Glastonbury, and many more. 

MARS by Bild. London's premier virtual production facility dedicated to technical precision, designed and run by experienced workflow professionals.

After a successful pilot in summer 2020, we are now ready to launch our new MARS virtual production facility in London, this June. MARS is backed by decades of experience with proven workflows for real-time VFX pipelines and advanced video systems for some of the largest video installations in the world. It is the culmination of this highly niche expertise, precise approach and degree of experience that sets MARS apart.

Bild, the creators of MARS, have a reputation for being the ‘watchmakers’ in their field. Their world-class expertise in Unreal Engine, Notch, disguise and specialised industry tools in combination with bespoke engineering for tracking solutions, server hardware, display technologies and AV infrastructure has earnt them this prestige position.

MARS is the unique combination of this highly trusted experience with a physical virtual production stage. Innovation and R&D are central to the ‘MARS by Bild’ ethos and we seek to utilise MARS to continually develop leading innovation within the Virtual Production workflow.