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Rina Sawayama - Lucid

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Bild produced and engineered the music video for Rina Sawayama's track 'Lucid', shot at our virtual production studio MARS during late summer of 2020. Real Good Liars created the concept and real-time graphics where the story follows the lonely millionaire pop star Rina entering a mysterious magical space where she meets and falls in love with the elusive dream world-version of herself. 

Creative director Dave Ferner envisioned an illustrative style in his storyboards of the enchanting animated dream world. Real Good Liars got into the design of the world, creating a colour script and blocking out the 3D environments. The scenes were built at a base level in Blender and then textured and lit in Notch for real-time rendering. 

To execute the technically challenging production, the team at Bild unified a range of technologies with camera tracking from Mo-Sys, real-time rendering from Notch and xR workflows by disguise.


Record Label: Dirty Hit / House of Us

Product Manager: Tom Connick

Management: Caspar Harvey, Will Frost

Starring: Rina Sawayama


Technical engineering: Bild Studios

Directors: Dave Ferner (Real Good Liars) & Ksenia Kulakova

Director of Photography: James Medcraft

Editor: Una O'Sullivan


Design & Animation: Real Good Liars

Creative Director: Dave Ferner (Real Good Liars)

Content Platform: Notch

Senior 3D Artist / Notch Designer: Dave Ferner

Junior 3D Artist: Cal Weir

Junior Notch Designers: Charlie Smith, Jamie Kenny

xR Workflows powered by: disguise


Filmed at: MARS Volume

Camera-tracking: Mo-Sys Engineering

Camera supply: Focus24

Screen supply: 80six

Genres: Music performance, Animation, In-camera effects, Visual VFX

Categories: Music video, Short Films and Music Videos

Bild Studios, 1 year ago