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Mental Health Motorbike

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Mental Health Motorbike is a charity that offers mental health support to motorcyclists across the UK. Set up in memory of Dale Caffrey, the charity is aimed specifically at bikers who typically bottle up emotions and their struggles. Their aim is to prevent suicides across the country by creating a network of mental health first aiders at local bike garages, cafes, dealers etc, who can be reached in times of need. Anattic created a short promotional advert for the charity in partnership with Triumph UK and Bennetts Insurance to help promote their message and spread awareness of their work.

Directed by James Copson, the commercial captures a man stuck in a dark place, unable to find the motivation to move and get on with life. Endlessly scrolling through social media, he finds an ad for MHM and makes the difficult decision to reach out. Back with his bike, he is able to gain a clear head on the open road and reconnect with the world before meeting a mental health first aider for support. A biker himself, James understands the clarity of mind that comes with biking. How you forget worries and problems while concentrating solely on the road. James presents this in a dreamy, floating style of riding that presents relaxed and emotive riding.

Client

Charity: Mental Health Motorbike

EXECUTIVE PRODUCER: Paul Oxborough

Production Company

Production Company: Anattic

Director & Producer: James Copson

1ST AD: Matt Page

PRODUCTION ASSISTANT: Ellie Devereux

DIRECTOR OF PHOTOGRAPHY: James Stier

1ST AC: Mark Lomas

GRIP / GAFFER: Jake McAllister

ART DIRECTOR: Alice Halstead

BTS & Camera Trainee: Lemar Maynard

HMU: Lauren Firth

STYLIST: Grace Leivers

CAST: Olly Bassi

AERIALS

AERIALS: Fleye

DRONE CAMERA: Will Glover

DRONE OPERATOR: James Francis

POST PRODUCTION / VFX

EDITOR: James Copson

COLOURIST & SOUND: James Stier

MUSIC

MUSIC COMPOSITION: Jed Timms

THANKS TO

TRIUMPH:

PERFORMANCE COMMS:

J&S ACCESSORIES:

BENNETTS INSURANCE:

PHOTOGRAPHER: Matt Stansfield

JANE & PAUL COCKROFT:

KIT HIRE: Shift4

BRASS KNUCKLE RIDERS:

PAUL WHITTAKER:

DAVID COPSON:

Genres: People, Storytelling

Categories: Media and Entertainment, Online

Anattic, 3 months ago