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OnStar: Roads

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When the unexpected happens, you can get the help you need — even if you can’t ask for it. Automatic Crash Response is designed to connect you to an OnStar Emergency-Certified Advisor. Once connected, they will relay data to First Responders and provide crucial medical instruction until help arrives. OnStar works with the International Association of Fire Chiefs by sharing crash data and supporting educational programs for First Responders.

Client

Advertiser: OnStar

Creative Agency

Creative Agency: Campbell Ewald

Production Company

Production Company: Rogue

Director: Lisa Gunning

Campbell Ewald, 7 months ago