Wed, 05 May 2021 13:52:54 GMT
Moonlight Grapes is one of Georg Jensen’s most iconic and loved jewellery collections. When worn, the feelings evoked from the pieces are personal and unique to the wearer, elevating any moment, big or small.
Georg Jensen has re-designed the Moonlight Grapes collection so that each piece moves with the wearer. Inspired by this, movement became the central theme of the campaign – When She Moves, The World Moves.
The visually fluid imagery invites us to explore and transform every hour of the day through the personal feeling of elevation that jewellery can provide, echoing and amplifying the wearer’s inner strength.
Launching in partnership with ELLE, the film captures the jewellery language beyond sculpture and into something expressive through movement.
"It is that graceful movement and flow in each piece that we sought to capture through the imagery. How jewellery influences movement through emotions and occasions of the day became the foundation of the collection, and naturally for the campaign as well."
Nicolas Manville, Georg Jensen COO
Categories: Jewellery, Clothing and FashionAKQA UK, 4 months ago