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VICTORIA Dare to be Good

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For the launch of the new beerr Victoria brewer ABI faces the competition head-on. Victoria is ABI's challenger brand for the well-known Beglian beer Duvel (translates as devil). For the very first launch campaign, ABI's in-house agency, Draftline London, Victoria, created an angel to challenge the devils and invite the consumer to make new choices.


Advertiser: AB-Inbev

Creative Agency

Creative Agency: Draftline London

Lead creative: Senan Lee

Art Director: James Fernandes

TV Producer: Orlando Pedretti

Production Company

Production Company: HAMLET

Director: Wolfberg

Executive Producers: Ruben Goots & Jason Felstead

Producer: Matthias Schellens

Post-Producer: Dominique Ruys

DOP: Rik Zhang


Editor: Tomas Klimek

Post Production / VFX

Post Production Company: PFX Praag

Colourist: Radek Svoboda

VFX Supervisor: Frantisek Stepanek


Music & Sounddesign: Sonhouse

Genres: Drama

Categories: Beers, Alcoholic Beverages

Hamlet, 7 months ago