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JULES Men in Progress

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Men in Progress aims to detoxify the stereotype of masculinity and diversify the vision of the modern man with an optimistic intonation and adresses some of the outdated alpha-male interpretations of what it means to be a man.


Client: JULES

Creative agency: AIR, Brussels

Creative Director: Air Creative Council

RTV Producer: Bérengère Lurquin

Account Director: Pauline Heraly

Account Executive: Anastasia Bousson

Production: HAMLET, Brussels

Executive Producers: Jason Felstead / Ruben Goots

Director: Julien & Quentin

Producer HAMLET: Thomas Landeloos

DOP: Benjamin Todd

Post Producer: Dominique Ruys

Editor: Marie-Réglisse Monsimier

Art Director: Benedict Van Acker

Stylist: Lisa Lapauw

Post Production: Divide, Ghent

VFX Supervisor: Maarten Baert

Colourist: Xavier Dockx

Music composer: Quentin Garabedian

Sound Design: Sonhouse, Brussels

Genres: Comedy

Categories: Clothing and Fashion, Day Wear

Hamlet, 6 months ago