Who Wot Why
Fri, 16 Apr 2021 13:25:42 GMT
Oisin Murphy stars in the new Horse Racing campaign for Sky Bet
Sky Betting & Gaming is showcasing its horse racing credentials with a new TV ad that demonstrates just how tough the life of a jockey is.
Who Wot Why's film shows many of the tough and varied challenges faces by jockeys every day, but in a light-hearted manner. From the grind of getting up early or taking an ice bath to the full-on challenge of being thrown from a horse or recovering from injury, jockeys go through a lot of hardship for their sport. Jockeys featured include rising superstar Oisin Murphy, Joanna Mason and Sean Levey representing the flat along with jumps jockeys Tom Garner and Gavin Sheehan.
Ross Sewley, Head of Brand and Creative at Sky Betting & Gaming, said: "We want to shift perception of Sky Bet as a football first brand. This film shows that horse racing is one of the most intense and adrenaline-fuelled sports there is."
Ben Walker from Who Wot Why said: "Nothing gets the heart racing like the horse racing. It's bold, confident, and provocative coming from Sky Bet and it's the truth- always the best place to start with advertising. In the film we get an insight into some of the difficult things a jockey has to contend with whether national hunt or flat."
The film was directed by Jim Gilchrist from Outsider.
Advertiser: Sky Betting & Gaming
Head of marketing: Ross Sewley
Senior Creative Project Manager: Richard Duke
Head of Creative Strategy: Andre Mook
Lead Creative: Mark Forster
Senior Producer: Holly Liddell
Brand Manager: Will Ridley
Creative Agency: Who Wot Why
ECD: Ben Walker
Client Partner: Charles Faircloth
Account Director: Amy Villis
Senior Producer: Alex Coughlin
Media Agency: PHD
Production Company: Outsider
Director: Jim Gilchrist
Producer: Tex Travi
DOP: Richard Mott
Edit Company: The Quarry
Editor: Jonnie Scarlett
Post Production Company: ETC
Sound Company: Wave
Producer: Parv Thind
Categories: Gambling, Sports and LeisureWho Wot Why, 3 months ago