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Sky Bet | Horse Racing

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Oisin Murphy stars in the new Horse Racing campaign for Sky Bet


Sky Betting & Gaming is showcasing its horse racing credentials with a new TV ad that demonstrates just how tough the life of a jockey is. 

Who Wot Why's film shows many of the tough and varied challenges faces by jockeys every day, but in a light-hearted manner. From the grind of getting up early or taking an ice bath to the full-on challenge of being thrown from a horse or recovering from injury, jockeys go through a lot of hardship for their sport. Jockeys featured include rising superstar Oisin Murphy, Joanna Mason and Sean Levey representing the flat along with jumps jockeys Tom Garner and Gavin Sheehan. 


Ross Sewley, Head of Brand and Creative at Sky Betting & Gaming, said: "We want to shift perception of Sky Bet as a football first brand. This film shows that horse racing is one of the most intense and adrenaline-fuelled sports there is."

Ben Walker from Who Wot Why said: "Nothing gets the heart racing like the horse racing. It's bold, confident, and provocative coming from Sky Bet and it's the truth- always the best place to start with advertising. In the film we get an insight into some of the difficult things a jockey has to contend with whether national hunt or flat."

The film was directed by Jim Gilchrist from Outsider. 

Client

Advertiser: Sky Betting & Gaming

Head of marketing: Ross Sewley

Senior Creative Project Manager: Richard Duke

Head of Creative Strategy: Andre Mook

Lead Creative: Mark Forster

Senior Producer: Holly Liddell

Brand Manager: Will Ridley

Creative Agency

Creative Agency: Who Wot Why

ECD: Ben Walker

Client Partner: Charles Faircloth

Account Director: Amy Villis

Senior Producer: Alex Coughlin

Media Agency

Media Agency: PHD

Production Company

Production Company: Outsider

Director: Jim Gilchrist

Producer: Tex Travi

DOP: Richard Mott

Offline

Edit Company: The Quarry

Editor: Jonnie Scarlett

Post Production / VFX

Post Production Company: ETC

Sound

Sound Company: Wave

Producer: Parv Thind

Categories: Gambling, Sports and Leisure

Who Wot Why, 3 months ago