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Serbin Creative + Directory of Illustration

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For creatives around the world Directory of Illustration annual printed issue is a go-to item that helps them find great talents for their projects. The thing is that DoI is much more than just a book. It's an extensive marketing program for artists that marriages both analog (print content) and digital worlds (website, social media, e-mail, blog, etc.). Story-wise conveying that message was our main goal. In terms of art direction we've decided to pay a tribute to more traditional art activities, especially painting and hand drawing. The challenge - that occured as an aftermath of that decision - was to depict assets belonging to a digital space through analog allegories.


Advertiser: Serbin Creative

Production Company

Production Company: BluBlu Studios

Creative Director: Monika Kurek

Art Direction: Ewa Baran

Executive Producer: Jarek Nowak

Animation & Illustration: Ewa Baran, Jagoda Kaleta, Miłosz Kokociński, Michał Machowina, Matijos Gebreselassie

Categories: Media and Entertainment, Magazines

BluBlu Studios, 6 months ago