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Pepsi - Fizz to Life

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Grade by Jack McGinity

The opening of an ice-cold can of Pepsi awakens images of Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden on the walls.  The chase for the fizzing can of Pepsi is on as the players show off their fast-paced football skills, shuffling and dribbling while leaping in and out of posters and magazines around the room. This is all set to a custom music track created for the campaign, “Rotate”, by global superstar Becky G and two-time Grammy nominated Afro-fusion musician Burna Boy #ForTheLoveOfIt

Creative Agency: AMV BBDO

Creative: Andy Vasey & Dan Warner

Creative Directors: David Westland & Jeremy Tribe

Executive Creative Director: Alex Grieve

Agency Planner: Bridget Angear, Tom White

Agency Account Team: Michael Pring, Mike Logan, Patrick Bolton, Alex Beausire

Agency Producer: Trish Russell

Assistant Producer: Lucia Fioravanti

Business Affairs: Michelle Holmes

Production Company: Somesuch

Director: Raine Allen-Miller

Director of Photography: Matias Penachino

Executive Producer : Scott O'Donnell

Production Co. Producer: James Waters

Set Designer: Anna Rhodes

Post-production Company: Untold Studios

Post-Production Producer: Tom Igglesden

Grade: Jack McGinity @ Cheat

Editor: Matt Newman at Trim

Audio Post-production: Sam Ashwell @ 750mph & Jordan Crisp @ Mr Pape

Genres: Animation, Choreography, In-camera effects, Music & Sound Design, Visual VFX, People, Tabletop, Luxury, Action, Storytelling

Categories: Soft Drinks

CHEAT, 6 months ago