Pepsi - Fizz to Life
Grade by Jack McGinity
The opening of an ice-cold can of Pepsi awakens images of Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden on the walls. The chase for the fizzing can of Pepsi is on as the players show off their fast-paced football skills, shuffling and dribbling while leaping in and out of posters and magazines around the room. This is all set to a custom music track created for the campaign, “Rotate”, by global superstar Becky G and two-time Grammy nominated Afro-fusion musician Burna Boy #ForTheLoveOfIt
Harbor is a global company with operations in New York, Los Angeles, London, Chicago, and Atlanta. Relentlessly focused on talent, technical innovation, and protection of artistic vision, Harbor hones every detail throughout the moving image-making process: live action, dailies, editorial, design, visual effects, sound, and colour.
Co-founded in 2012 by Zak Tucker, The Harbor Picture Company was launched as a home for moving image creativity at the forefront of the digital media era, disrupting a fragmented approach to filmmaking by bringing together all production and post-production disciplines under one roof – a unified creative process.
