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Group745
Group745
Group745
Group745
Group745
Group745

Camden Town Brewery - Hello Hells

29/03/2021
Advertising Agency
London, UK
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Credits

The Hello Hells campaign captured the pure joy of that first sip moment of ice cold Camden Hells.

Using their iconic red along with a distinctive style created in partnership with illustrator Stevie Gee, we literally painted the town red with Hello Hells murals all over the country.

We also made posters and social films which all helped Camden Town Brewery sell more beer than at any time in their history. Cheers!​

Results

- 13% increase in brand awareness

- Highest brand attribution & recall in the category (beating the likes of Heineken and Peroni)

- More beer sold than ever during the campaign 

About Forever Beta
We help brands stay relevant in what is an ever changing world.

We do it by staying at the forefront of culture; by truly understanding people; by developing simple, compelling and flexible strategies; and innovative creative ideas that are relevant, provocative, useful, sharable and fun.

And most importantly, ideas that make a genuine difference to business and brands.

Whether that’s helping Coop turn a £134 million loss into a £72 million profit; helping Camden Town Brewery sell more beer than ever before in its history or helping Google launch its revolutionary partnership with the FA.