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Camden Town Brewery - Hello Hells

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The Hello Hells campaign captured the pure joy of that first sip moment of ice cold Camden Hells.

Using their iconic red along with a distinctive style created in partnership with illustrator Stevie Gee, we literally painted the town red with Hello Hells murals all over the country.

We also made posters and social films which all helped Camden Town Brewery sell more beer than at any time in their history. Cheers!​

Results

- 13% increase in brand awareness

- Highest brand attribution & recall in the category (beating the likes of Heineken and Peroni)

- More beer sold than ever during the campaign 

Categories: Alcoholic Beverages

Forever Beta, 8 months ago