Deloitte Digital, Australia
Tue, 23 Mar 2021 06:26:47 GMT
Suzuki showcase the "motorbike of cars" in latest brand campaign via Deloitte Digital.
18 March 2021: The latest brand cmapaing from the For Fun's Sake platform, demonstrates that a Suzuki is the most fun you can have on any number of wheels.
Charles Baylis, Executive Creative Director, Deloitte Digital explains: "When it comes to having fun on the road, we realised the only thing that comes close to a Suzuki, is a motorbike. And even then, it's only half as fun. Mathematically speaking."
The advert comes as Suzuki continues to lead Australian light vehicle segment sales, reporting a 30% increase in total vehicle sales year-on-year.
Michael Pachota, General Manager, Suzuki Automobiles said: "The least fun thing you can do is to repeat yourself, so it's great that we have a brand platform that really lets us change things up and keep our creative fresh, because the least fun thing you can do is to repeat yourself."
The campaign will roll out across OOH, social, radio and digital.
Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Robert Rosengarten: Assistant Marketing Assistant Manager, Automotive
Daniel Sammut: Digital Marketing Coordinator, Automotive
Creative Consultancy: Deloitte Digital
Partner: Adrian Mills
Chief Creative Officer/Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Designer: Kyle Lotherington
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano
Production Company: Sedona Productions
Director: Matt Murphy
Line Producer: Jackie Adler
DOP: Danny Ruhlman
MD / EP: Kim Wildenburg
Edit: The Editors
Editor: Bernard Garry
GM: Jennie McCartney
VFX: Fin Design + Effects
VFX Supervisors: Justin Bromley & Stuart White
Flame Artist: Alex Pattinson
Media: Noisy Beast
Genres: In-camera effects, Comedy, Visual VFX, Scenic
Categories: Automotive, CarsDeloitte Digital, Australia, 1 month ago