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The Motorbike of Cars

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Suzuki showcase the "motorbike of cars" in latest brand campaign via Deloitte Digital.

18 March 2021: The latest brand cmapaing from the For Fun's Sake platform, demonstrates that a Suzuki is the most fun you can have on any number of wheels.

Charles Baylis, Executive Creative Director, Deloitte Digital explains: "When it comes to having fun on the road, we realised the only thing that comes close to a Suzuki, is a motorbike. And even then, it's only half as fun. Mathematically speaking."

The advert comes as Suzuki continues to lead Australian light vehicle segment sales, reporting a 30% increase in total vehicle sales year-on-year.

Michael Pachota, General Manager, Suzuki Automobiles said: "The least fun thing you can do is to repeat yourself, so it's great that we have a brand platform that really lets us change things up and keep our creative fresh, because the least fun thing you can do is to repeat yourself."

The campaign will roll out across OOH, social, radio and digital.

Client: Suzuki Australia

Michael Pachota: General Manager, Automotive

Robert Rosengarten: Assistant Marketing Assistant Manager, Automotive

Daniel Sammut: Digital Marketing Coordinator, Automotive

Creative Consultancy: Deloitte Digital

Partner: Adrian Mills

Chief Creative Officer/Partner: Matt Lawson

Executive Creative Director: Charles Baylis

Designer: Kyle Lotherington

Group Account Director: Daniel Loukidis

Account Manager: Natalie Ng

Senior Producer: Marlese Sloan

Finished Artist: Mark Scano

Production Company: Sedona Productions

Director: Matt Murphy

Line Producer: Jackie Adler

DOP: Danny Ruhlman

MD / EP: Kim Wildenburg

Edit: The Editors

Editor: Bernard Garry

GM: Jennie McCartney

VFX: Fin Design + Effects

VFX Supervisors: Justin Bromley & Stuart White

Flame Artist: Alex Pattinson

Media: Noisy Beast

Ben Lynch - Group Media Director
Ashleigh Budgen - Media Account Director
James Franklin - Campaign Manager

Genres: In-camera effects, Comedy, Visual VFX, Scenic

Categories: Automotive, Cars

Deloitte Digital, Australia, 6 months ago