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Mentor & Apprentice

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Brand film

Audemars wanted to play in the music space – but with an international feel, centred around collaboration. We came up with the concept of featuring renowned DJ, record company boss and all-round world music legend, Gilles Peterson, in conversation with one of his up-and-coming artists, Skinny Pelembe – sourcing / handling talent arrangements, as well as full production. 

Director Kristian Young brought a rich, 'luscious' feel to the film, by seasoning the main Alexa shots with some Super-8. 


Advertiser: Audemars Piguet

Creative Agency

Creative Agency: &FRIENDS

Executive Creative Director: Matt Carroll

Creative: Harry Woulds

Media Partner

Media Partner: Euronews

Production Company

Production Company: &FRIENDS

Director: Kristian Young

Producer: Alessandra Peretti


Composer: Skinny Pelembe

Genres: Documentary, Music performance, People, Fashion & Beauty, Luxury, Storytelling, Dialogue

Categories: Short films, Short Films and Music Videos

&Friends, 8 months ago