Tue, 16 Mar 2021 15:08:48 GMT
Launch film (and wider campaign)
Our first step towards helping Vodafone Smart Tech create a signature look and feel for their film and photography, this launch film for the new Curve tracker marked a reboot for the brand. Having created a bespoke / specialist creative team around the business's needs, we rode shotgun through much of the product development, working with the in-house creative director to shape the concept.
Director Giles Smith brought it all to life – part of a wider campaign involving CGI films, photography and reversioning for global markets.
Creative Agency: &FRIENDS
Executive Creative Director: Matt Carroll
Creative: Harry Woulds
Production Company: &FRIENDS
Director: Giles Smith
Executive Producer: Alessandra Peretti
Producer: Harvey Palmer
Editor: Cristiano Abis
Colourist: Jess Phillips
Genres: In-camera effects, People
Categories: Consumer Electronics, Mobile Devices&Friends, 8 months ago