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Designed for Life

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Launch film (and wider campaign)

Our first step towards helping Vodafone Smart Tech create a signature look and feel for their film and photography, this launch film for the new Curve tracker marked a reboot for the brand. Having created a bespoke / specialist creative team around the business's needs, we rode shotgun through much of the product development, working with the in-house creative director to shape the concept.

Director Giles Smith brought it all to life – part of a wider campaign involving CGI films, photography and reversioning for global markets


Advertiser: Vodafone

Creative Agency

Creative Agency: &FRIENDS

Executive Creative Director: Matt Carroll

Creative: Harry Woulds

Production Company

Production Company: &FRIENDS

Director: Giles Smith

Executive Producer: Alessandra Peretti

Producer: Harvey Palmer


Editor: Cristiano Abis

Colourist: Jess Phillips

Genres: In-camera effects, People

Categories: Consumer Electronics, Mobile Devices

&Friends, 8 months ago