Launch film (and wider campaign)
Our first step towards helping Vodafone Smart Tech create a signature look and feel for their film and photography, this launch film for the new Curve tracker marked a reboot for the brand. Having created a bespoke / specialist creative team around the business's needs, we rode shotgun through much of the product development, working with the in-house creative director to shape the concept.
Director Giles Smith brought it all to life – part of a wider campaign involving CGI films, photography and reversioning for global markets.
&FRIENDS was founded in London in 2016, with a clear sense of purpose; to tell powerful human stories with love and conviction. Today we’re as committed as ever, with award-winning work across tv, digital and socials.
With in-house Creative, Production and Editing teams we approach every project individually – from content strategy and creative concept to delivery of assets into any market.