Every Step of the Adventure

Launch film for Vodafone Neo Smart Watch

The concept was to show the world as kids see it – where everything is an adventure – fuelled by their imaginations and facilitated by some clever tech. With a tight budget (but lots of ambition), we needed to achieve all effects in-camera – requiring smart thinking and a capable crew. With Director Steven Hore on board, we got all this and more – the result being that several markets ran the film on TV. 

Aside from the film we oversaw the wider launch campaign – including CGI film, photography and global reversioning.