Gruppo Campari - Beautiful Elevation

Brand film for Russia and US

Drinks are something of a speciality here, having worked for Diageo, and various Gruppo Campari brands. The challenge here was showing the 'moment of celebration', without featuring people (the Russian market doesn't allow people in drinks advertising); but rather than try and mask the human absence from the film, we leant into it – this 'missing element' providing intrigue to the film...

Shot in a single day on the shores of Lake Como, we brought BAFTA-winning director Michael J Ferns together with our Italian FRIENDS on the ground to make it all happen. Another example of how a smart approach can help you punch way above your budget weight.