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Spotify: Listen Like You Used To

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How did Spotify appeal to generation Z? We used old school music classics, punchy home truths, and playfully poked fun at target markets listening habits which have changed massively over time. This boosted consideration by 5% and it grew the target audience by 10%.



Client

Advertiser: Spotify

Creative Agency

Creative Agency: Who Wot Why

Founding Partner: Sean Thompson

Creative Director: Jack Walker

Creative Director: Ali Dickinson

Junior Designer: Tessa Bridge

Business Director: Katie Savelli

Senior Producer: Nicola Spence

Media Agency

Media Agency: UM

Production Company

Production Company: Who Wot Why

Director: Sean Thompson

Categories: Media and Entertainment

Who Wot Why, 9 months ago