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Sportsbet: Dare To Do The Doing

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Online bookmaker Sportsbet has launched a major new brand campaign for the start of the 2019 AFL & NRL seasons via Deloitte Digital and production company FINCH.

Promoting the market-leading Sportsbet app, the campaign endorses Australians’ right to enjoy the art of doing less, reminding punters that when it comes to getting a bet on, Sportsbet is literally the least you can do.

Client/Production: Sportsbet Australia

CMO: Mark Migliorini

GM Marketing: Tim Hernadi

Head of Brand & Advertising: Kathy Schokman

Brand Manager: Jason Thatcher

Campaign Executive: Laura Murphy

Head of Partnerships & Content: Ben Hawes

Creative Director: Raman Goraya

Copywriters: Chris Chard & Ryan ‘Hammy’ Goodman

Head of Content Production/Director: Barney Howells

Retail & Digital Video Manager: Toby Barrett.

Art Design Lead: Dean Barbaro

Creative Consultancy: Deloitte Digital

Chief Creative Officer: Matt Lawson

Creative Brand & Media Partner: Adrian Mills

Creative Director: Charles Baylis

Production Company: Finch Company

Executive Producer: Corey Esse

Producer: Kate Merrin

Post Production: The Butchery/Refinery.

Executive Producer: Freya Maddock

Offline Editor: Dan Lee

Online Editor: Eugene Richards

Sound: Final Sound

Producer: Pip Wright

Sound Engineer: Stevo Williams

Genres: Comedy, Action

Categories: Other

Deloitte Digital, Australia, 9 months ago