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The Piparazzi

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Pip & Nut launch their first ever TV ad with creative partner Who Wot Why to drive awareness of their award winning range of natural, palm oil free Peanut Butter. 

The 'Piparazzi' ad focuses on the insight o Pip & Nut superfans who love eating nut butters but are equally as obsessed wit taking pictures of it too.

In the ad, a Pip & Nut fan is seen full of energy, leaping around her kitchen to get the perfect photo of her Peanut butter on toast. The obsession she shows towards the Pip & Nut breakfast is likened to the paparazzi as she snaps the toast like a celebrity before she shares it on social media. The audience is asked to make every breakfast a show stopper and join the Piparazzi. 

The brand has observed this cultural phenomena for sharing food content grow during lockdown as people spend less time commuting and even more time eating at home.

Client: Pip & Nut


Creative Agency: Who Wot Why

ECD & Founder : Matt Gooden

Strategist: Joanna Dann

Creative Director: Jack Walker

Creative Director: Ali Dickinson

Creatives: Aaron Furman & Charlie Hue Williams

Business Director: Katie Savelli

Agency Producer: Christian Lobo

Media Agency

Media Agency: Bountiful Cow

Production Company

Production Company: Curate Films

Director: Silence Aitken-Till

Producer: Madeleine Sanderson


Edit Company: Curate Films

Editor: Silence Aitken-Till

Post Production / VFX

Post Production Company: Absolute Post

Sound Design: 'Solo' + Chase Audio

DoP: Pieter Snyman

Genres: Comedy

Categories: Food

Who Wot Why, 9 months ago