Who Wot Why
Mon, 15 Feb 2021 12:47:20 GMT
Pip & Nut launch their first ever TV ad with creative partner Who Wot Why to drive awareness of their award winning range of natural, palm oil free Peanut Butter.
The 'Piparazzi' ad focuses on the insight o Pip & Nut superfans who love eating nut butters but are equally as obsessed wit taking pictures of it too.
In the ad, a Pip & Nut fan is seen full of energy, leaping around her kitchen to get the perfect photo of her Peanut butter on toast. The obsession she shows towards the Pip & Nut breakfast is likened to the paparazzi as she snaps the toast like a celebrity before she shares it on social media. The audience is asked to make every breakfast a show stopper and join the Piparazzi.
The brand has observed this cultural phenomena for sharing food content grow during lockdown as people spend less time commuting and even more time eating at home.
Client: Pip & Nut
Creative Agency: Who Wot Why
ECD & Founder : Matt Gooden
Strategist: Joanna Dann
Creative Director: Jack Walker
Creative Director: Ali Dickinson
Creatives: Aaron Furman & Charlie Hue Williams
Business Director: Katie Savelli
Agency Producer: Christian Lobo
Media Agency: Bountiful Cow
Production Company: Curate Films
Director: Silence Aitken-Till
Producer: Madeleine Sanderson
Edit Company: Curate Films
Editor: Silence Aitken-Till
Post Production Company: Absolute Post
Sound Design: 'Solo' + Chase Audio
DoP: Pieter Snyman
Categories: FoodWho Wot Why, 9 months ago