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No-Escape Room

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Many see Parkinson’s as a disease that only affects the elderly, when in fact five Australians under the age of 40 are diagnosed with Parkinson’s every day. For people with Parkinson’s, there is no escape from their symptoms. Living with the daily challenges that come with Parkinson’s is hard for others to imagine – so we needed Australians to experience first-hand what living with Parkinson’s is like.

We created the first-ever ‘no escape room’ to simulate what life is like for people living with Parkinson’s and invited 15 escape room experts to trial the room – unaware of the meaning behind it. The escape room featured a series of puzzles inspired by everyday tasks like tying a shoelace or pouring a cup of tea. Each puzzle was rigged to simulate how Parkinson’s symptoms impact a person’s ability to complete everyday tasks.

We brought the campaign to life through an interactive digital escape room so others could experience the challenges people with Parkinson’s face and help shift the common misconception that its disease of the elderly.

Experience the interactive digital ‘No-Escape Room’ here.

Client

Advertiser: Parkinson NSW

Creative Agency

Creative Agency: Wunderman Thompson

Chief Creative Officer: Simon Langley

Associate Creative Director: Simon Koay

Associate Creative Director: Steven Hey

Creative Director: Frank Martelli

Chief strategy officer: Angela Morris

Partner: Ana Lynch

Engagement Manager: Rebekah O’Grady

Senior Producer: Gabe Hammond

Integrated Producer: Chloe Marshall

Editor : Kel Gronow

Senior UI Designer: Marvin Cheung

Senior Developer: Joseph Campbell

UI Designer: Koji Yajima

Production Company

Production Company: AIRBAG

PR Agency

PR Company: BCW

Sound

Sound Company: Song Zu

Wunderman Thompson, 1 month ago