Tue, 02 Feb 2021 11:30:40 GMT
Grade by Toby Tomkins at Cheat.
Leading British rice brand Tilda has unveiled a new advertising campaign for its steamed rice range – the start of a seven-figure marketing investment into a range which will represent the brand’s focus across 2021.
Elevate Your Plate – the first major above-the-line campaign for the product range – positions Tilda Steamed rice as an integral part to so many much-loved dishes from around the world – not something made to merely sit on the side.
Devised by creative agency Havas London, it highlights that the range – available in more than 20 different flavours – always delivers the right rice for the right dish, enabling people to explore a multitude of culinary cultures whenever and however they’d like.
This idea is brought to life through a lively new TV spot directed by Guy Manwaring through Merman. Opening with the line ‘I can make everything nice with Tilda steamed rice’, it sees an amateur (but enthusiastic) home cook grow in confidence and ambition as he crafts an array of dishes of increasing complexity – from halloumi wraps and bibimbap to leftover Thai in a stir-fry; dinner for one to a banquet for everyone – all with rice at their heart.
CLIENT: Anna Beheshti (Tilda, Head of Marketing), Magdalena Bogusz (Tilda, Marketing Manager)
CREATIVE AGENCY: Havas London
CCO: Vicki Maguire
CREATIVE DIRECTOR: Dave Mygind
CREATIVE: Rosie May Bird Smith
ACCOUNT MANAGER: Lily Barber
ACCOUNT DIRECTOR: Alexandra Webb
BUSINESS DIRECTOR: Kate Woodruff
AGENCY PRODUCER: Adrianne Godfrey
HEAD OF PRODUCTION: Patrick Cahill
STRATEGIST: Kerrie Boyes
MEDIA AGENCY: GoodStuff
PRODUCTION COMPANY: Merman
EXECUTIVE PRODUCER: Spencer Dodd
PRODUCER: Amy Appleton
DIRECTOR: Guy Manwaring
DOP: Alex Barber
EDITOR: Mark Edinoff at Work Editorial
TITLE DESIGNER: Josh Toogood
COLOURIST: Toby Tomkins at Cheat
LEAD FLAME ARTIST: Phil Oldham
FLAME/NUKE TEAM: Carl Godwin Alvarez & Lucas Warren
POST-PRODUCTION: Absolute Post
POST PRODUCER: Jenna Le Noury
POST PRODUCTION ASSISTANT: Ava Millard
SOUND DESIGNER: Mark Hills at Factory
Genres: In-camera effects, Music & Sound Design, Comedy, Visual VFX, People, Tabletop, Action, Storytelling, Dialogue, Drama
Categories: Food, Rice, Pasta and NoodlesCHEAT, 11 months ago