Wed, 27 Jan 2021 16:55:30 GMT
eve Sleep had enjoyed a decent start to 2020 thanks to Covid-19 and shift in shopping habits. But the intention was always to be less D2C mattress store and more sleep wellness brand.
That meant investing in the brand and owning a key moment in our lives.
‘Switch Off’ was born. An integrated campaign across TV, OOH and digital with a constant message: eve knows how to get a good night’s sleep because a great day begins with a great night.
The campaign drove 50% increase in website traffic and resulted in a record-breaking Black Friday: £1m of sales in four days.
Genres: Dialogue, Music & Sound Design, People, In-camera effects, Visual VFX, Comedy
Categories: Retail and Restaurants , Online retailersCreature London, 2 years ago