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eve Sleep - Switch OffEmbed With Credits

62

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eve Sleep had enjoyed a decent start to 2020 thanks to Covid-19 and shift in shopping habits. But the intention was always to be less D2C mattress store and more sleep wellness brand. 

That meant investing in the brand and owning a key moment in our lives. 

‘Switch Off’ was born. An integrated campaign across TV, OOH and digital with a constant message: eve knows how to get a good night’s sleep because a great day begins with a great night.

The campaign drove 50% increase in website traffic and resulted in a record-breaking Black Friday: £1m of sales in four days.

CREDITS

Brand
Agency / Creative
Media
Production
Music / Sound

Genres: Dialogue, Music & Sound Design, People, In-camera effects, Visual VFX, Comedy

Categories: Retail and Restaurants , Online retailers

Creature London, 2 years ago