Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

eve Sleep - Switch Off

 26 Add to collection

eve Sleep had enjoyed a decent start to 2020 thanks to Covid-19 and shift in shopping habits. But the intention was always to be less D2C mattress store and more sleep wellness brand. 

That meant investing in the brand and owning a key moment in our lives. 

‘Switch Off’ was born. An integrated campaign across TV, OOH and digital with a constant message: eve knows how to get a good night’s sleep because a great day begins with a great night.

The campaign drove 50% increase in website traffic and resulted in a record-breaking Black Friday: £1m of sales in four days.

Client

Advertiser: eve Sleep

Creative director: Caroline Smith

Junior designer: Emily Cary

Creative Agency

Creative Agency: Creature

CCO: Ben Middleton

Creative: Meg Egan

Strategist: Catherine Owen

Agency producer: Lew O'Brien

Account team: Jasmine Portman and Ciara O'Brien

Director: Locky

Media Agency

Media Agency: Goodstuff

Production Company

Production Company: Kode

DOP: Karl Poyzer

Producer: Anthony Taylor

Sound

Sound Company: Grand Central Recording Studios

Sound engineer: George Castle

Sound producer: Molly Butcher

Animation & post production

Animation & post production: Aivaras Seduika

Music composition: Si Hulbert

Genres: In-camera effects, Music & Sound Design, Comedy, Visual VFX, People, Dialogue

Categories: Online retailers, Retail and Restaurants

Creature, 6 months ago