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Never-ending Lockdown

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Imagine if lockdown wasn’t just a short-term solution, but an everyday battle, when the places accessible to ‘the public’ aren't for you. 

 

Inclusive Places (formerly Cheung Access) are disability access specialists based in Sydney, Australia. Christine Cheung and her team possess a level of knowledge and hands-on understanding that surpasses other organisations in the sector. They work with builders, architects and project managers to ensure both public and private spaces are fully accessible to those with living with challenges to their hearing, sight and mobility.  

 

Just Global’s Australia office has been working with Inclusive Places since 2019. After their name change, we created the company’s award-winning brandmark, their stationery and a video that used poetry to bring to light the issues surrounding accessibility. 

 

To promote the launch of Inclusive Places’ new website, we created a sixty second film called “Never-ending Lockdown,” to bring further understanding to the issue. 


“The film was inspired by one of the first conversations we had with Christine,” said James O’Flaherty, Just Global’s Managing Director of APAC. He continues, “She spoke about how the sheer difficulty of moving in, around and out spaces can eventually cause a number of disabled people to simply stay at home.”  


Said Rob Omodiagbe, Just Global’s Executive Creative Director of APAC, “All of us have experienced the isolation from our community that lockdown results in. So, it felt pertinent to highlight the ‘lockdown’ many disabled people have suffered and will continue to suffer after lockdown comes to an end for the rest of the population.” 


Omodiagbe continues, “On a personal level, a member of my family is wheelchair bound and has been affected in the way the film describes.”  

Client

Advertiser: Inclusive Places

Creative Agency

Creative Agency: Just Global

Art Director: Nick Stone

Creative Director: Rob Omodiagbe

Managing Director: James O’Flaherty

Account Manager: Zoe Poxon

Categories: Business Services, Consultancy

Just Global, 8 months ago