Curious were briefed to create a piece of moving content for the prestigious, automotive brand to be used across all global advertising channels, creating awareness for Rolls-Royce Ghost. With a name like Ghost, we wanted to achieve a piece of work for Rolls-Royce that felt other-worldly. We decided to create and produce the project using CGI animation to create an environment that gave the visual impression that the car was travelling through a supernatural world. The ethereal, rib cage bridge that Ghost journey's across adds a further mystical dimension. The finished execution has gone on to become the most viewed content on the official Rolls-Royce Instagram channel with over 680,000+ views. Images taken from the film were used in print media and point of sale internationally.