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Kings Aren't Made Overnight

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Deutsch NY “Creed + 644 Campaign” Integrated Creative Credits
Messi Campaign

Live date: Dec 22, 2020

AB InBev, Budweiser:

VP Global Brands, (Budweiser, Corona, Stella Artois, Michelob Ultra): Richard Oppy

VP Global Marketing, Budweiser: Steve Arkley

Global Advertising Director, Budweiser: Andrew Oosterhuis

Global Marketing Director, Budweiser: Chad Lafeldt

Head of Global Partnership Marketing, AB InBev: Eelco van der Noll

Deutsch New York

Chief Creative Officer: Dan Kelleher

Executive Creative Director: James Cowie

Creative Director: Heather English

Creative Director: Marques Gartrell

Sr. Art Director: Jeffrey Rozman

Sr. Copywriter: Chris Wernikowski

Sr. Copywriter: Michael Philbin

Sr. Art Director: Ashley Centrella

Sr. Designer: Chris Kelley

Content Production:

EVP, Director of Integrated Production: Joe Calabrese

Sr. Producer: Andrea Segura

Account Planning:

Chief Strategy Officer: Matt Baker

VP, Group Strategy Director: Andrew Quay

Senior Strategist: Alex Rakestraw

Account Management:

Group Account Director: Andrew Arnot

Account Director: Madalyn McLane

Account Executive: Hannah Duchardt

Project Management:

Project Manager: Rich Gladis

Business Affairs:

Director of Integrated Business Affairs: Maria Taris

Group Director, Integrated Business Affairs: Stacy Schwartz

Sr. Business Manager: Nikki Balekjian

Editorial & VFX: The Mill


Executive Producer: Heath Raymond

Producer: Kevin Liu/Zach Fortin

Production Coordinator: Katharine Mulderry


Ryan McKenna
Matt Campbell


Lead: Keith Sullivan

Lead: Marco Baratto


Yoon-sun Bae
Kyle Cody
Taner Besen
Luke Midgley
Ben Vaccaro


Lead: Kevin Ives

Lead: Tom Bardwell

Aldo Martinez Calzadilla


Director: Chet Hirsch

Creative Director: Mario Stipinovich

Lead: Thomas Heckel

Steven Guas
Devin Hayes
Tyler Scheitlin
Sound Design & Mix - Barking Owl

Sound Designer: Morgan Johnson

Mixer: AJ Murillo

Creative Director: Kelly Bayett

Producer: Ashley Benton

Music: ‘Only One King’ Dizzee Rascal

Please contact Vonda LePage ( to request additional information or materials from this campaign.

Categories: Alcoholic Beverages

Deutsch NY, 8 months ago