Although we understand the importance of proactive wellness, the barrage of information can be overwhelming, making it difficult to decide what is right for us and our lifestyle.
Activia’s new ecosystem guides people towards gut health, making the journey to holistic wellness easier. Using a draggable modular card system, the information needed to make the right lifestyle choices is seamlessly presented; tips, recipes, story innovations and inspiration from influencers. With the option to ‘Filter by what you love,’ users can effortlessly browse through categories of rich content including Facts, Fitness, Articles, Home and Food culture.
So far, the ecosystem has been rolled out in over 20 regions globally, with more on the way. With each new person reached, more are making the connection between what they eat and how they feel.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.