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'The Great Reddit Caper'

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Client

Client: Ally Financial

Chief Marketing Officer: Andrea Brimmer

Senior Director Brand, Consumer Marketing and Research: Jennifer Brockington

Senior Manager, External Communications: Cristi Vazquez

Senior Director, Digital Marketing: Kevin Howard

Executive Marketing Director: Saloni Janveja

Director, Deposits Marketing Strategy: Megan Audette

Digital Marketing Director: Lisa Fulks

Social Media Director: Mackenzie Bright

Agency

Agency: R/GA

Group Executive Creative Directors: Rick Williams and Marcel Yunes

Creative Directors: Katie Facada and Thibault Gerard

Associate Creative Directors: Jonathon Shannon and Bede Gannon

Senior Copywriter: Lukas Pearson

Senior Art Director: Gage Young

Group Production Director: Lisa Greenleaf

Senior Producer: Jessie Morton

Managing Director: Ben Hall

Account Director: David Mintz

Senior Strategist: Maya Goldberg

R/GA Content Studio

Director, Content Studio: Chris Detoy

Executive Creative Director: James Dick

Creative Director & Senior Technical Director: Wing Luo

3D Art Director: Natasha Saenko

Senior 3D Artists: Cristina Kuong and Ivan Joy

3D Artist: Calvin Lee

Motion Design Director: Gavin Shapiro

Associate Video Editor: Christian Heilman

Senior Sound Designer: Pete Karam

Senior Content Producer: Purvi Sheth

Senior Manager, Business Affairs: Natalie Roback

Media

Media: MediaCom

Ally Business Lead: Mariana Dimitrova

Media Director, Senior Partner: Robert DeSena

Director, Performance Media: Andrew Ettinger

Associate Director, Digital Investment: Sean Stapleton

PR

PR: Tier One

Managing Partner: Sue Parente

Senior Director: Allison Salzberg

Categories: Banking, Finance

LBB Editorial, 11 months ago