GoCardless - Bigger Boat.
How do you get businesses to think about their failed payments?
Failed payments aren’t often the first thing on a companies ‘to-do’ list. Huge enterprises take thousands of customer payments a day. A lot of them fail, costing millions.
But how do you get the companies top-brass to think about it? You’ve got smack them in the face and sow the seed so they can’t miss it. It’s B2B, but the rules of engagement are the same.
Fame: Thousands of campaign landing page visits, CTR’s, social engagement and shed-loads of inbound sales enquiries.
Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.
Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.
The fact is, 89% of the work out there is ignored.
Guff. Vanilla. Wallpaper. Bland. Meaningless.
Treating the public with contempt.
If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.
You have to want to get noticed.
Strike a match, light the catalyst, watch it burn brighter than ever. Fame.
* That's Mellor&Smith, not the royal 'we'.