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YUP TO THE CUP

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Fantastic Noodles needed a way to make sure when people think ‘cup noodles’ they think ‘Fantastic’. So, with a younger target audience in mind, this campaign unashamedly taps into an online sensibility, pairing offbeat humour with a strong audio component. 

Client: Fantastic Snacks

Creative Agency: Showpony Adelaide

Executive Creative Director: Parris Mesidis

Creative Director/Director of Film: Rory Kennett-Lister

Copywriter/Director of Sound: Andy Scott

Senior Art Director: Francisco Zuccato

Strategy: Ana Coelho

Account Director: Laura Prior

Senior Account Manager: Carmel Alfano

Cinematographer: Jake Viskic

Editor: Jake Viskic

Sound Engineer: Scott Illingworth

Producer: Sarah Bond

Animation: Felipe Carrasco

Categories: Food

Showpony, 8 months ago