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Can Finder

 20 Add to collection

A can designed for a post-quarantine world

 

BBDO and Dr. Lemon, an iconic RTD in Argentina, designed a system to mark your initial in your can with its badge, and thus make the meetings with friends be safer.

The system is very simple. When you open your Dr. Lemon’s can you just have to mark your initial with the badge so you can identify which is yours and prevent possible contagion.

 

Video:

https://www.dropbox.com/s/7ez66ve36qnazo5/Identify%20your%20can%20Dr%20Lemon.mp4?dl=0 

Client

Advertiser: Dr. Lemon

Creative Agency

Creative Agency: BBDO Argentina

Art Director: Manuel Fernandez de Luca

Executive Creative Director: Christian Rosli and Joaquín Campins

Copywriter: Diego Melfi

Project Manager: Pia Ithurralde and Nataly Piergiacomi

Production Manager: Anita Pillado

Agency Producer: Luz Martin

Production Company: Oruga

Executive Producer: Ioni Broisonik

Producer: Rodrigo Pedemonte

Director: Martin Levi

Post production coordinator: Alexis Vecino

Animation: Julian Rur

Edition: Martin Briano

Music: TDL

Advertiser supervisors: Juan Fagglioni, German Gil

Categories: Alcoholic Beverages

BBDO Argentina, 1 year ago