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Academy - Sports Direct Christmas

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Sports Direct Christmas Campaign: Sport Starts Here 

Clients: Beckie Stanion (CMO) and Christopher Clarke 


Agency: MOX London

Creative Director: Matt Bolton

Strategy Director: Oscar Eavis

Business Director: Xander Pietrovito

Production Director: Sylvie Edwards


Director: Henry Scholfield

Production company: Academy

Executive Producer: Simon Cooper

Producer: Jacob Swan Hyam

Production manager: Bugs Hartley

Casting director: Kharmel Cochrane

1st AD: Marc Wilson

DOP: Arnau Valls Colomer

Stylist: Toni Blaze

Production Designer: Oian Arteta

Choreographer: Shay Latukolan

Hair and make up designer: Karla Q Leon

Post Production 

Post: No.8 

Grade: Luke Morrison & Connor Coolbear @ ETC 

Editor: Sam Bould @ Final Cut London

Sound design: Will Cohen, Enos Desjardins, Mike Bamford @ String and Tins

Sound Producer: Eimear Ní Ghuaire

Music supervision: Mr Pape

Photography and Stills 

Photographer: Benjamin Lennox 

Stills and Social Producer: Frankie Berchielli-Jones

Creative Director (stills): Jas Rewkiewicz

Social Director: Rob Rafalat

Genres: People, Action, Dialogue

Categories: Clothing and Fashion, Sportswear

LBB Editorial, 11 months ago