Canopy - Don't Just Move, Grow.
How do you get renters to think positively about their rent?
We’d been working with Canopy for a while, creating Ad campaigns and making them famous. Things were growing, the work was driving customer sign ups but something was missing. A killer brand to talk one-to-one and make people feel special. Cue a rebrand.
Talking to the public with empathy and realism, but doing it with some va-va-voom. Fresh, vibrant and real.
Fame: More renters, more downloads and crucially… more traction.
Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.
Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.
The fact is, 89% of the work out there is ignored.
Guff. Vanilla. Wallpaper. Bland. Meaningless.
Treating the public with contempt.
If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.
You have to want to get noticed.
Strike a match, light the catalyst, watch it burn brighter than ever. Fame.
* That's Mellor&Smith, not the royal 'we'.