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Canopy. Don't Just Move, Grow.

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How do you get renters to think positively about their rent?

We’d been working with Canopy for a while, creating Ad campaigns and making them famous. Things were growing, the work was driving customer sign ups but something was missing. A killer brand to talk one-to-one and make people feel special. Cue a rebrand.

Talking to the public with empathy and realism, but doing it with some va-va-voom. Fresh, vibrant and real.

Fame: More renters, more downloads and crucially… more traction.


Advertiser: Canopy

Creative Agency

Creative Agency: Mellor&Smith

Creative Director: James Smith

Design Director: Max Cannon

Strategist: Uri Baruchin

Copywriter: Rebecca Lynch

Copywriter: Martin Fleming

Art Director: Chris Maclean

Animator: Martin Falconer

Master of Decibels: Paul Mellor

Digital Agency

Digital Agency: Studio Graphene

Media Agency

Media Agency: JKO Collective

Media Director: Mark Jackson

Categories: Idents

Mellor&Smith, 1 year ago