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Mango. Commuticise

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How do you convince a non-cyclist to buy your bike for commuting?

We’ve been making Mango famous for nearly a year. Built on rock solid foundations, we’re able to be tactical. In Summer 2020, when swathes of the UK were searching for a bike to commute on we put Mango at the top of that list.

Talking to the public with a twinkle in the eye. And the website crashed under the weight of traffic. Simple, timely and effective.

Fame: More bikes sold than they can handle. And if in doubt… crash the site.

Client

Advertiser: Mango Bikes

Creative Agency

Creative Agency: Mellor&Smith

Creative Director: James Smith

Design Director: Max Cannon

Master of Decibels: Paul Mellor

Media Agency

Media Agency: JKO Collective

Media Director: Mark Jackson

Outdoor Specialist: Evolve OOH

Outdoor Director: Dan Carey

Mellor&Smith, 1 year ago