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adidas - Here to Create - Employer branding

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Wouldn’t it be great if we could all make the most of creativity in our daily jobs? At adidas you can. Better yet, you should. It was time for everyone to know about it.

In “Here to Create”, our global Employer Brand campaign for adidas aiming to attract digital talent, we show how sport enables adidas employees’ digital creativity. Through an action-packed manifesto and seven epic testimonials with real adidas “Creators”, we bring to life the company’s unique culture and values. How? By highlighting how employees translate the qualities learned from sport into success at work.

To make all of them feel part of the campaign, we created an interactive tool that allows adidas employees to put themselves alongside the other Creators, and, quite literally, to add their voice to the Here to Create manifesto. They are able then to share their personalised videos within their own social network.

Check out all the films and discover how “sport has the power to change lives”.

Production companies: Cloudfactory & Blink Productions

Directors: Vincent Rang, Mandy Smith, Nur Casadevall, James Beale

Producers: Allen Grygiercyzk, Amalia Rosenrawlings, Paul Weston

Editor: Patric Ryan, Jack Singer, Lluís Murúa Marin

Webdesign: Bo van Veen

VFX: Daniel Falkenhagen, The Compound

Sound design: Marco Baay, Ambassadors

Photography: Olivier Teepe

Categories: Clothing and Fashion, Sportswear

Cloudfactory, 11 months ago