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Lloyds - Epic Journey

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Lloyds Bank launches its latest brand campaign with an epic 60-second TV commercial featuring the familiar black horse. The campaign will be supported in VOD, OOH, DOOH and Cinema.

At a time when the generational divisions in Britain are greater than ever the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together.

Set to the soundtrack of ‘Look After You’ by Aron Wright, we see the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.
MUSIC

MUSIC SUPERVISION: Nick Payne and Joe Rice

MUSIC COMPANY: SixtyFour Music

COMPOSER: Aron Wright

OFFLINE

EDIT COMPANY: Trim

EDITOR: Tom Lindsay

SOUND

SOUND ENGINEER: Jack Sedgwick

SOUND COMPANY: Wave Studios

POST PRODUCTION / VFX

POST PRODUCTION COMPANY: Untold Studios

PRODUCER: Tom Igglesden

VFX SUPERVISOR: Amir Bazazi, Alex Gabucci

GRADING COMPANY: CHEAT

COLOURIST: Toby Tomkins

EXECUTIVE CREATIVE DIRECTOR: Neil Davies

CREATIVE DIRECTOR: Diarmid Harrison-Murray

ARTIST: Clement Granjon, Philippe Moine, Aitor Arroyo, Doruk Saglam, Benoit Gielly, Deniz Cinar, Gael Kerchenbaum, Michael Hanault, Sauce Villas, Carl Edlund

PRODUCTION COMPANY

PRODUCTION COMPANY: Academy Films

EXECUTIVE PRODUCER: Simon Cooper

PRODUCER: Juliette Harris

DIRECTOR: Marcus Söderlund

DOP: Justin Brown

PRODUCTION MANAGER: Antonia Vickers

MEDIA AGENCY

MEDIA AGENCY: MediaCom

CLIENT

BRAND: Lloyds Bank

MARKETING COMMUNICATIONS DIRECTOR: Richard Warren

SENIOR MANAGER: Vicky Handley

MARKETING MANAGER: Sophie Gaitskell

ASSISTANT MARKETING MANAGER: Aamir Suleman

CREATIVE AGENCY

CREATIVE AGENCY: adam&eveDDB

CHIEF CREATIVE OFFICER: Richard Brim

CREATIVE DIRECTOR: James Gillham, Graham Cappi

COPYWRITER: Graham Cappi

ART DIRECTOR: James Gillham

PRODUCER: Nikki Cramphorn, Hayley Carter (assistant integrated producer), Nicola Applegate

PLANNER: Ben Worden

GROUP EXECUTIVE CREATIVE DIRECTOR: Ben Tollett

CHIEF STRATEGY OFFICER: David Golding

CEO: Mat Goff

MANAGING PARTNER: Charlotte Wolfenden

ACCOUNT DIRECTOR: Fay Taylor

ACCOUNT MANAGER: Janki Shah

ACCOUNT EXECUTIVE: Jack Bannenburg

DESIGNER / TYPOGRAPHER: Sam Stabler, Scott Silvey

Genres: Visual VFX, Action, Scenic, Storytelling, Drama

Categories: Banking, Finance

CHEAT, 11 months ago