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Group745

Lloyds - Epic Journey

Lloyds
06/11/2020
Post Production
London, UK
35
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Brand
Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound

Lloyds Bank launches its latest brand campaign with an epic 60-second TV commercial featuring the familiar black horse. The campaign will be supported in VOD, OOH, DOOH and Cinema.

At a time when the generational divisions in Britain are greater than ever the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together.

Set to the soundtrack of ‘Look After You’ by Aron Wright, we see the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.
About CHEAT

Cheat is a new kind of post production studio, run by creators for creators. We use the magic of craft to move storytelling forever forwards.

Founded in 2015, Cheat is known for its colour and finishing work across all forms of motion picture. From our East London studio and beyond, we bring you bold vision, considered innovation, and exceptional craft.

In 2023, we joined forces with International powerhouse Harbor Picture Company, bringing the expertise of two artist rosters together across advertising and entertainment.