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Cadbury x Age UK - The Originals

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Loneliness is an epidemic within a pandemic. For so many of the older generation who often go days on end without speaking to another soul, the power of words have an incredibly profound effect. Research from Age UK shockingly revealed that 225,000 older people often go a whole week without speaking to anyone.

In partnership with the charity, VCCP and Cadbury Dairy Milk this week launched a rousing campaign entitled ‘The Originals’. The spot, directed by Academy’s Billy Boyd Cape, shies away from stereotypical pleas to call loved ones. Instead, it’s a stereotype-smasher in the best sense, highlighting the surprising stories that can come out of asking elders about their adventures instead of the weather or what they ate for their dinner. It’s a brilliant piece of filmmaking that puts a refreshing spin on a well-established problem.

Director: Billy Boyd Cape

Producer: Georgina Smith

EP: Medb Riordan

Production company: Academy Films

DoP: Robbie Ryan

Casting: Sue Odell

Design: Kelly Sinclair Smith

Edit: Billy Mead Tenthree Editing

Music: Luis Almau & Luke Fabia SoundTree

Sound Design & mix: Jack Sedgwick Wave Studios

Colour: Toby Tomkins @ Cheat

Colour Producer: Théa Dagnaud

Post Prod: Freefolk

Agency: VCCP

CDs: Chris Birch & Jonathan Parker

Creatives: James Rafter & Myles Vincent

Agency Producer: Nosisa Majuqwana

Genres: Documentary, Comedy, People, Storytelling, Dialogue, Drama

Categories: Food, Confectionery

CHEAT, 8 months ago