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Are you Listening? - County Lines

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CCE is where a young person is targeted by an individual or criminal gang and manipulated or coerced into committing crimes.

Evidence shows children are more likely to open up to an adult they have an existing and trusting relationship with. This can include parents, grandparents and extended family members, teachers or other school staff, sports or leisure coaches and community leaders.

Children don’t always speak up when they are in trouble but there are often some clear signs that could indicate they are being exploited. They don’t always see themselves as victims so won’t always act as if something is wrong.


Advertiser: Leicestershire Police

Creative Agency

Creative Agency: Affixxius Films

Creative: David Whayman, Miles Latham & Tim Cabrelli

Production Company

Production Company: Affixxius Films

Director: David Whayman

Senior Producer: William King

Producer: Liam Wadd

Script: Miles Latham

DP: Dan Eastgate

Camera Assistant: Liam Gummer

Runner: Craig James

Sound: Elliott Bulley

Makeup: Lisa Chau

Post Production / VFX

Post Production Company: Affixxius Films

Genres: Drama

Categories: Awareness, Corporate, Social and PSAs

What the AF // Affixxius, 11 months ago