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PSA – Start with Connection

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It's never easy to talk about sensitive issues. Sometimes, not the words but a metaphor and visuals might be the key to start the conversation. This is one of the examples – and we're very proud to be a part of it. We've teamed up with our friends at Bonfire to create a fully CGI stop motion film for Partnership to End Addiction representing making a connection with a loved one who is suffering from addiction. 

We paid a lot of attention to details when designing characters and environment assets – it was all about a dollhouse, but filled with marionettes, instead of the plastic pink...

The Lumineers created the track, also focused on addiction and recovery. 

There is always hope. www.drugfree.org

Client: Partnership to End Addiction

CMO: Emily Moyer

Agency: DiMassimo Goldstein

ECD: Paul Fix

CD: Chris Martin

Head of Design/CD: Claudia Mark

ACD: Trevor Hickey, Katie Renfroe

Associate Design Director: Matt Peters

Senior Designer: Jo Rooney

Art Director: Ernest Chan

Director of Integrated Production: Karen Tomlin

Studio Director: Quentin Webb

Animation Studios: Bonfire, Juice

Creative Director: Aron Baxter

Co-Creative Director: Brendan O’Neil

Producer: Tierney Farrell

Producer: Olga Rabiecka

CG Supervisor: Jakub Wrzalik

Art Director & Character Artist: Hanna Czyżewska

Concept Artists: Hanna Czyżewska, Zuzanna Gałuszka, Przemysław Nawrocki, Tomasz Świżewski, Magdalena Potakowska, Wojciech Pijecki

Layout Artists: Jakub Wrzalik, Tomasz Woroniak, Paweł Żugaj

Music Supervision/Sound Design: JSM MUSIC

CCO/CEO: Joel Simon

VP/Executive Producer: Jeff Fiorello

Sound Design: Nathan Kil

Audio Post: Gramercy Post –

Studio Manager: James Spano

Mixer: Siara Spreen

Music: The Lumineers “Salt And The Sea”

Genres: Animation, Visual VFX

Categories: Awareness, Corporate, Social and PSAs

Juice, 11 months ago