CRA - Radio Alive mnemonic

 

Eardrum - In a Nutshell

Advertisers and agencies agree radio creative is a difficult nut to crack. But the industry’s biggest weakness, is Eardrum’s greatest strength.

We’ve spent time understanding how listeners actually listen, so we know how to write, cast and direct effective radio commercials that communicate on a deeper level.

With 20 years experience working with the world’s largest advertisers and their agencies, there isn’t a category we haven’t worked on, or a deadline we haven’t worked to. So if radio’s on your next media plan, (or about to be bumped from it due to substandard creative) plan on using Eardrum.

 

 

How We Work

DIRECT

Eardrum works directly with a number of advertisers, as their specialist Radio Agency. These include Procter & Gamble, The Federal Government, Commercial Radio Australia, Australian Unity and Unilever. These advertisers engage Eardrum in much the same way as do their Online Agency.

 

Our team of specialist radio writers is the best in the country, and the quality of our work speaks for itself.

 

WITH CREATIVE AGENCIES

Many of the world’s leading creative agencies use Eardrum to improve the quality and effectiveness of their radio.

 

Just like a TV production company, Eardrum’s radio directors will add value to the agency’s scripts, write treatments, cast fresh new talent and provide expert direction in the recording session.

 

Some recent examples include DDB (McDonalds, VW, George Weston Foods), JWT (Kellogg’s, Johnson & Johnson) Saatchi & Saatchi (Tooheys), Ogilvy (KFC, Telstra), BWM (Sanitarium), The Monkeys (Kia, Foxtel, IKEA)