Launching Mike's Hard Seltzer in the UK
Impero has created a brand positioning, strategy, visual identity and campaign for the launch of Mike’s Hard Seltzer in the UK.
The lighthearted and playful work includes 2 DOOH and OOH executions, a series of 14 on-line films, in-store activations and social media content, including a number of humorous memes, all emphasising the refreshing nature of the drink.
The work is centred around the ‘Don’t Overthink It’ philosophy, developed for Mike’s Hard Seltzer by Impero; an attitude to worry less and do more, let loose, have fun and never be held back by life’s ever growing nonsense. Targeting 18 - 35 year olds, ‘Don’t Overthink It’ reflects that Mike’s Hard Seltzer is a no-nonsense alcoholic drink that’s light, refreshing and easy to drink.
Hello. We are Impero.
We’re a fast-growing, independent, 80% female (with 100% pay-parity) creative agency and we fully believe in doing better work, in a better way.
This world moves too fast for brands to wait around or go silent.
There’s an arms race for your consumer's attention and if you don’t grab it, someone else will.
We work with brands that operate with a healthy dose of impatience to move fast, connect with culture and steal back attention.
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