SINGLE MALT MEETS CARIBBEAN SOUL

Arriving in the USA in May 2020 – Caribbean Reserve is TGL Whisky that is finished in ex-Caribbean rum barrels. Caribbean Reserve has a taste experience that is intensely smooth and well balanced, with a hint of tropical fruits. It is an important next step in our ‘Original by Tradition’ platform, to reinforce our innovative credentials and to recruit new-to-category drinkers.

We developed the product strategy, design direction, key visual, social asset art direction and production, video production, and drinking strategy.