Six Minute Stories
- Making you read, six minutes at a time.
In today’s society, stress-related health issues are on the rise. All the screens that are constantly begging for our attention, definitely don’t help. Reading however does. Just six minutes of reading fiction lowers stress levels with an average of 68%, according to research.
To help a stressed-out generation clear their heads, we developed Six minute stories, as an initiative of health insurer Zorg en Zekerheid. This series of smartphone-sized booklets, written by popular Dutch writers, are published by Zorg en Zekerheid and spread at selected locations in the country. Every week a new story.
Six minute stories is developed as a long-term publishing platform, at the intersection of branded content, PR and social impact, to help Zorg en Zekerheid reach out to new audiences, while promoting mental health.
We're an independent strategy, design, and campaigning company.
In a changing world, it's important to have a mission-driven brand. We help you with that. Because at dawn we believe that mission-driven organisations can positively impact society and the world around them, while at the same time growing their business. It’s our passion and our job to help them do that. By putting their mission and our imagination at the core of everything we do.
To help brands transform their impact.
To move people.
To make friends.
To build better futures.
We call it ‘forward branding’.
Dawn x BCorp
What do companies like Patagonia, Dawn, Danone, Triodos Bank and WeTransfer have in common? We’re all part of the growing community of B Corps. Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment. Practice what you preach. This means we carefully check who we work for and with and how our work can have a positive social and environmental impact.