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SMARTY Mobile 'Contract'

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Mobile network SMARTY's newest campaign, promotes its ‘simple, honest’ approach to contracts. The campaign of 20-second and 6-second films was conceived by Gravity Road and produced by Somesense.


The films, designed and directed by Pencil Bandit, poke fun at how over-complicated and confusing contracts can be, and feature unique characters developed by Pencil Bandit to convey the polarization between SMARTY’s ‘no nonsense’ approach and the complex, jargon-filled methods of other mobile network providers.


The voices in the campaign are provided by Tom Bennett, who starred in Channel 4 sitcom PhoneShop; and Katherine Parkinson, star of IT Crowd, The Honourable Woman, and Humans.

CLIENT

CLIENT: SMARTY Mobile

PRODUCTION

DIRECTOR: Pencil Bandit

PRODUCTION COMPANY: Somesense

AGENCY: Gravity Road

Genres: Animation

Categories: Consumer Electronics

Somesense, 1 year ago