Wed, 30 Sep 2020 15:04:27 GMT
Mobile network SMARTY's newest campaign, promotes its ‘simple, honest’ approach to contracts. The campaign of 20-second and 6-second films was conceived by Gravity Road and produced by Somesense.
The films, designed and directed by Pencil Bandit, poke fun at how over-complicated and confusing contracts can be, and feature unique characters developed by Pencil Bandit to convey the polarization between SMARTY’s ‘no nonsense’ approach and the complex, jargon-filled methods of other mobile network providers.
The voices in the campaign are provided by Tom Bennett, who starred in Channel 4 sitcom PhoneShop; and Katherine Parkinson, star of IT Crowd, The Honourable Woman, and Humans.
CLIENT: SMARTY Mobile
DIRECTOR: Pencil Bandit
PRODUCTION COMPANY: Somesense
AGENCY: Gravity Road
Categories: Consumer ElectronicsSomesense, 1 year ago