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Orangina x E4 'C'est Shook'

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Pencil Bandit was asked to create eight 10 second stings as part of E4 and Orangina’s ‘C’est Shook’ campaign. Orangina wanted to use animation “to really bring out the brand’s playfulness” and Pencil Bandit’s idiosyncratic style fit the bill perfectly.

Designed, drawn, animated and voiced by Pencil Bandit himself, each quirky vignette brings to life Orangina’s philosophy that ‘life is flat unless you shake it’. 

Pencil Bandit is represented by Somesense animation studio.

Creative Director: Darren Wright

Art Director: Emily Churches

Copywriter: Stevie Rowling-Parker

Additional Credits: Account team

Planner: Natasha Sales

Media agency: Mediacom

Media planner: Helen Foster, Sohini Dasgupta

Sales House: Channel 4

Sales House Project Manager: Stephen Berti

Production company: Pencil Bandit

Director: Eliot Ruocco-Trenouth

Editor: Eliot Ruocco-Trenouth

Producer: Eliot Ruocco-Trenouth

Illustrator: Eliot Ruocco-Trenouth

Post-production: Eliot Ruocco-Trenouth

Soundtrack composer: Various

Audio post-production: Eliot Ruocco-Trenouth

Genres: Animation

Categories: Soft Drinks, Carbonated Drinks

Somesense, 1 year ago