Tue, 29 Sep 2020 15:27:25 GMT
Pencil Bandit was asked to create eight 10 second stings as part of E4 and Orangina’s ‘C’est Shook’ campaign. Orangina wanted to use animation “to really bring out the brand’s playfulness” and Pencil Bandit’s idiosyncratic style fit the bill perfectly.
Designed, drawn, animated and voiced by Pencil Bandit himself, each quirky vignette brings to life Orangina’s philosophy that ‘life is flat unless you shake it’.
Pencil Bandit is represented by Somesense animation studio.
Creative Director: Darren Wright
Art Director: Emily Churches
Copywriter: Stevie Rowling-Parker
Additional Credits: Account team
Planner: Natasha Sales
Media agency: Mediacom
Media planner: Helen Foster, Sohini Dasgupta
Sales House: Channel 4
Sales House Project Manager: Stephen Berti
Production company: Pencil Bandit
Director: Eliot Ruocco-Trenouth
Editor: Eliot Ruocco-Trenouth
Producer: Eliot Ruocco-Trenouth
Illustrator: Eliot Ruocco-Trenouth
Post-production: Eliot Ruocco-Trenouth
Soundtrack composer: Various
Audio post-production: Eliot Ruocco-Trenouth
Categories: Soft Drinks, Carbonated DrinksSomesense, 1 year ago